Pakistan with a 220 million residents and majority either from middle class and lower middle class. Was a growing Auto Industry with high demands post Covid, These days car buyers are often caught in the crossfire of exorbitantly high prices and questionable quality, especially when it comes to locally assembled models like the Toyota Corolla. Despite Toyota’s international reputation for reliability and innovation, the local version of the Corolla falls short in both quality and features when compared to its global counterparts.
The interior feels outdated, the ride quality lacks refinement, and the overall build quality often feels subpar. While global versions of the Corolla are equipped with modern tech features, better materials, and superior safety standards, Pakistani buyers are left with an underwhelming product that doesn’t justify the steep price tag. This disparity is a glaring issue that not only frustrates customers but also highlights a failure of local manufacturing to meet international standards.
The price difference between international and local models is striking. While a Toyota Corolla in international markets can be bought at a more reasonable price considering the quality and features offered, the locally assembled versions in Pakistan are sold at inflated rates. The lack of proper price regulation exacerbates this issue, as car manufacturers have no obligation to adhere to any price caps, leaving consumers vulnerable to unchecked price hikes. The absence of a transparent and effective regulatory framework means that manufacturers are free to inflate prices at will, capitalizing on a captive market. The government has done little to address these concerns, and consumers are left with limited options in a market dominated by a few key players.
To make matters worse, the pricing system in Pakistan is further complicated by the discriminatory practice of offering different prices for filers and non-filers. This dual pricing system not only creates a division among consumers but also burdens lower-income groups who may not be able to register as taxpayers. The absence of a unified pricing structure further erodes trust in the system, as it seems like a hidden tax on the middle and lower classes, ultimately making quality vehicles even more inaccessible. Without proper regulations to protect consumers and ensure fair competition, Pakistan’s automotive sector will continue to suffer from stagnation, high prices, and low-quality products that fail to meet the expectations of the average buyer.